7 Simple Ways to Blow Away the Competition
To build and maintain relationships with your clients, it’s important to be proactive, focused, and consistent. Consistently contact your clients. Don’t wait for them to contact you. As long as you are providing relevant, useful information, they’ll welcome your attention!
Establishing and maintaining relationships with your clients is the ideal way to build loyalty.
Learn a new skill, or research a new product or service related to your industry. Become an “expert”. Stay motivated and educated, and when applicable, share these new findings with your clients.
Don’t underestimate the efforts of your competition. If they’re doing what you’re not to establish and maintain relationships with your clients, you might lose them.
Speak to other professionals in related fields (Attorneys, CPA’s, Investment Advisors, Real Estate Agents). Form a network of trusted professionals that you can refer to. Become the “go to” person for your clients, and you’ll be providing them with value, not just service. This is also a great way to give and receive referrals.
Don’t forget to ask for referrals from within your existing client base. By providing them with added value, they’ll confidently refer you to their friends, family and associates.
Don’t forget to encourage existing clients to consolidate or to involve you in more of their long term planning.
Who is your “ideal” client? Determine their specific demographic(s) and concentrate your relationship building efforts on attracting more of those people who fit this description.
Find out everything you can about what’s important to your target market. Use this information to laser-focus your efforts on providing exactly what they need and want.
As an example, you could target your marketing efforts specifically to automotive dealerships. Or even more specifically, managers of auto dealerships. Learn all you can about their world. What their concerns are. What issues do they deal with?
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