Attracting Business through Giveaways and Contests
If you are looking for ways to draw traffic to your website, you might want to consider holding a contest or giveaway. While these can draw a lot of “freebie seekers” who are only interested in the prize, you can generate a lot of buzz that will bring qualified leads, too.
You can get very creative and have a lot of fun with this idea. Take a look at your website as well as the products and services you offer and think about what your target market might consider fun.
If your website is devoted to parenting issues, you could hold a contest where entrants describe their funniest parenting mishap or the most embarrassing thing their children said in public, etc.
Contests can also be used in conjunction with the release of a new product. Suppose you had a website for busy women which offers tips on how to manage time better and that you were preparing to present a new product that discusses what to do to make it through the holidays. A possible contest that you could hold is asking for funniest Thanksgiving food disasters or best tip for holiday shopping time-saving.
When it comes to finding prizes for your contests, you can offer up your own products or services, or you can solicit prizes from other website owners. The latter can be a win-win situation, as the prizes will not cost you anything and the person donating the prize will also get exposure (just be sure to mention on the contest page who donated the prize).
For the less creative, simply asking for visitors to submit their personal information and holding a giveaway choosing a random winner from the submissions is still a great idea. You can use the same system for prizes that was outlined in the previous paragraph.
A giveaway can also be used to increase your customer retention. If you have a service- based business, such as virtual assistance or graphic design, you could hold a monthly drawing and each time one of your customers paid for a service that month, they receive an entry form. For example, if a client paid for three graphics that month, they would be entered three times. Your customers may want to win a prize so bad, that they keep buying your services each month just to have a chance at winning.
Promotion of any contest or giveaway is the key to success. Inform everyone on your mailing list of the event and advertise it on you site’s home page. Mention it in podcasts as well. You want to spread the word to as many people as possible.
A large number of other sites will allow you to advertise your contest with them as well. Google “contest submission sites” to get a hold of some good possibilities. Press releases can also be well utilized to stimulate interest for your event.
Giveaways and contests can boost the amount of traffic your website receives, greatly benefiting your business. As you use them, think about the results and how you can adjust your ideas in an attempt to match your customers’ interests as well as possible.
If you are looking for ways to draw traffic to your website, you might want to consider holding a contest or giveaway. While these can draw a lot of "freebie seekers" who are only interested in the prize, you can...
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