Green Janitorial Pretenders
I guess it is a tiny laughable to see the flurry of activity that is inevitable in the growing Green economy. There are a number of companies who finally realize that this is going to impact their business and so they make the shift to Green more out of necessity than commitment to the cause. Of course, after they have shifted to a few Green elements, they want the credit for being a responsible Green citizen of the world. I get it….
Greenwashing is the overt or subtle pretense that a company or service is Green though it has made only a token effort to earn that reputation. The eagerness to promote and create business can view the Green market as just another opportunity. Therefore, we’ll find those who make a token effort to be Green that does not actually represent their real intentions.
As the Green economy grows, those in the janitorial business will also want to appeal to the Green business opportunities coming their way. We’ll find that the first stage is a simplication effort that provides enough justification for their claims to a Green service. This is done by purchasing a line of Green products that now adorn their janitorial carts. Oddly, this seems all that’s required to be a Green janitorial service even though their workers may be clueless about Green practices.
Regardless of the folly, there are presently janitorial firms who believe that they are a truly Green service because they have purchased Green products. Green does not come in a bottle, and it should be obvious that janitorial firms are taken the easiest path to a somewhat selfish end. Cloaking standard service with Green ornaments is deceptive.
Training and certification brings an independent third celebration into play that will certify that a firm has met a basic standard of conformity to good practices. Green Clean Institute does not sell products nor operate a janitorial service on the side. It is an educational and independent certifier of reputable Green services.
In the full blossom of the Green service industry, there will arise those services that are willing to go the extra mile of training and certification to prove that they have the commitment to the cause. Green janitorial services might happen on their own, but how do we know the Green service from the Greenwashed service? Though there’s no 100% guarantee, training and certification will bring forth the best to shine like the moon against the stars by comparison.
It is critical to comprehend that the janitorial service is in transition from pushing brooms and dumping trash to something bigger. The world is asking for Green service as well as Green products, and most janitorial companies offer only half the solution at best. There are over 1 million janitorial workers in our country, and they’re not prepared to step up and provide the services required. It is imperative that each janitorial service train and certify their workers in Green practices as well as provide Green products. In the very near future, Green verification will make a huge difference in your success.
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