How Personality Spices Up Your Copywriting
One of my favorite lunch spots is a place called Franklins Hoagies. It’s just up the street from me here in Coeur d’Alene Idaho. They make Philly Cheese Steak Sandwiches in a homey, diner-like atmosphere. The food is always hot but the conversation is even hotter!
It’s always a fun and satifying lunch. And the star of the show is the proprietor, Larry.
Larry is expert at polarizing the patrons. His big persoanlity just oozes. (And even if you hated him, you’d still grab a hoagie… they’re that good.)
Good old Larry has an view about EVERYTHING. And if you don’t share it… that’s ok… in fact all the superior. Need to know why the cost of gas is soaring? Ask Larry. Who to vote for? Larry will surely tell you. He’ll hop up on his soapbox and give you a pitch on any subject.
And the ideal part is… even if you don’t agree, he doesn’t get too in your face. In fact, he’s still your pal.
It’s hard to get a seat there sometimes. I mean… the place is hopping. And it’s all because of Larry. People just love his bigger than life personality. Check out what his sign in the window says…
“Come on in and eat something before we both starve!”
Now there’s a lesson all you copywriters and online marketers can learn from Larry. He’s been in business almost 1/3 of a century… so it’s a good lesson.
Ready?
How much personality have you seen in the hundreds of marketing messages you’ve been exposed to today?
Not many I’ll bet. But the ones that used it effectively will be the ones that come to mind.
If you want to make your ad’s more memorable, inject a little… even a lot of personality. Don’t be scared to polarize your readers. In fact, I’d prefer to cull the herd early on and make a splash from the get-go because the readers who remain will be the most likely buyers.
I always say…
“When you try to be everything to everybody, you’ll end up being nothing to nobody!”
Okay, maybe I swiped it. But it has it’s own personality, don’t you think? The point is, add some personality to your marketing. Make it memorable. You’re going to make some friends and do some business.
When you develop a percieved relationship, you may be shocked because
People love to buy from friends.
Since life is dull for them (most of them anyway), your excitement will build more customers (and even raving fans).
Just try it and see. I’m not making this up… look around at some of the personalities online. Guy’s like Matt Furey clean up with this technique. Now you can too.
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