How To Attract New Customers Using Google Adwords
If you sell to other businesses (B2B) and your business needs a steady flow of sales leads then this article is for you.
This article is an introduction and overview to using Google Adwords to generate sales leads on the internet.
Google AdWords is probably the fastest way to get in front of your potential customers when they’re looking for what you sell.
Here’s the most commonly accepted process for generating sales leads using Google Adwords:
Give something away that’s of value to your potential customers. Put your giveaway on your website and you require your visitors to fill out your registration form before they have the ability to access your giveaway. You generate leads when your visitors fill out your registration form.
You’re going to put your free giveaway on one of your web pages. Next you open a Google AdWords account, write an ad that entices your searcher to click on it, select a few keywords related to your giveaway, put the URL of your giveaway page in your ad. Your visitors will now be sent to your giveaway page.
Here’s the 4 steps to generating sales leads with Google Adwords.
1. Create Your Giveaway (Lead Generation Magnet). You need something of value to giveaway to your potential customers. Some of the best things you can giveaway are demos, trial versions of your product, white papers, and how-to-guides.
2. Create your landing page. Your landing page will contain a strong headline that clearly describes the main benefit(s) of your free giveaway. This is your chance to create desire for your free giveaway. Now place an overview paragraph below your headline desribing your offer in a bit more detail. Next put a few beneift driven bullet points that tell your visitor what he or she is going to get by registering. The last thing on your page will be your registration form. When your visitors fill out this registration form they’ll be taken to your “thank you page” that contains your offer. Keep this page as simple as possible, remember you’re main goal is to get the registration.
3. Open a Google AdWords account. Select the countries, states, cities etc. where you want your ads to show up, write an Ad promoting your free giveaway, select a few keywords related to your giveaway, set your desired daily budget and cost per click, then send your visitors to the landing page URL that you created in step 2.
4. Use Google’s free conversion tracking code. After someone registers on your landing page you’ll have a page that appears (thank you page) this page will contain your free giveaway for download. Place Google’s conversion tracking code in the HTML code of this page so that you can measure how many leads you’re generating.
What to do Next:
By following these 4 steps you’ll be well on your way to generating more sales leads for your business. Your overall success depends on how well you monitor your adwords account and make improvements over time. Don’t just setup your account and let it run.
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