Making Money with Your Audio Interviews
Audio has definitely taken the internet by storm recently, whether it is in the form of a welcome message upon entering a site, audio blogging, a podcast, or even a monthly audio newsletter. People love audio and recent advancements in technology have made it simple for people to download audio files to their Mp3 players and listen wherever they go.
You can take audio files that you had for any interviews you are conducting for information products or articles and make money with them in other ways. You can do this in the following ways:
By offering a product upgrade: If you have already created a written info product (ebook or special report) and have conducted interviews while doing research for the product, you can then offer the audio files as an upgrade to the base product. For instance, if you offer the basic product for $19.99, you can include the audio files to the customer for an upgraded price of $24.95 or higher, depending on how much audio there is to accompany the product.
By offering a product downgrade: This is a bit opposite the above description. If you offer a program that includes written content and audio content (like interviews), offer just the audio interviews for those who can’t afford the entire package. For instance, if your package price is usually $199, offer the audio only for a price of $75. This can be a way to capture the sale from someone who would have otherwise not been making a buy.
Audio Information Product: In addition to the product upgrade and downgrade features, you could offer audio files as entirely new information products. In addition to selling interviews with experts you recorded as research for existing information products, you could invite people who have already purchased the product onto a teleconference line for a question and answer session with you, and possibly, the other experts you interviewed when creating the product. You could record the q&a session and offer it to all future customers.
Seminar Series: A great way to generate some traffic for your site, create buzz, and make money is to offer a seminar series. You can approach other business owners that your target market will find interesting and ask if they would like to be a part of your seminar series.
If you already have a built up amount of traffic to your website, you might also be able to charge seminar presenters for a spot in your seminar series. Other ways to profit off the series is that after you have people be a part of the teleconference line or meet in a web conference room for free, record the seminar, then charge a fee for access to the recordings. You might also opt to charge a fee upfront, and give preference to paying customers only to the live seminars.
As you can see, there are numerous ways to make money with your interviews. You’ll find readers will enjoy hearing your voice, as well as hearing from other experts. With a tiny organization, you can bring a whole new stream of income with your audio interviews.
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