Sell Your E-book On the web Part 1
Once you write your e-book, you’ll need a system to sell e-books online. Most authors want a webpage that contains links to free information, articles, and even the author’s biography and seminar schedules. However, I’m here to tell you that this is the wrong kind of website to sell your e-book. Those links confuse readers or send them elsewhere. In any case, they don’t purchase.
So what’s the ideal type of website to sell your e-book?
In the beginning, create a single webpage with only one focus your e-book. For marketing information products, a single page website is perfect. The only link on that page should be the purchase it now button. They’ve only two choices, to buy or not to buy.
Why only one page with one button? If you give people too many choices, then you’re going to dilute what you’re trying to do. If you go to my web site you’re going to find a number of products there. But my massive time products, my most potent products each have their own website and there’s only one link on these pages that goes to my shopping cart.
Your website might have only one page, but certain information completely must be there. Find a great title, one that demands attention. Make it short and sweet. The average web surfer stays on a site for only seconds before moving on, and you only have one opportunity to get their attention. So write a title with them in mind. Define their problem and offer your solution.
Statistics are a common way to get attention. Did you know that in 2005, the average cost of a wedding skyrocketed to over $30,000? I’m shocked, and your visitors will be, too. If they’ve weddings on their mind, they will read on for more.
The title, or headline, must capture the attention of your visitors, or they will depart to the next website. Use this chance to create a stunning title that brings them to your website and encourages them to buy.
Writing an amazing headline takes time and effort. Don’t skimp on this step if you write an attention-grabbing title, you’ll easily sell your e-book on the internet. In our next article, I’ll tell you the biggest marketing mistake people make when writing, and how you can avoid it. I’ll also provide tips and tricks to develop the rest of your website. Join us for Sell Your E-book On the internet Part 2.
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