Traffic and Lead Generation Can Happen By Creating eBooks
There is some talk online that you can’t make any money with eBooks and they are no longer worth creating. I would beg to differ with these people and I will give you a few reasons why eBooks should be created to act as a lead generation tool and increase traffic to your website.
So why should you be creating eBooks?
Firstly, if you give that eBook away people will visit your website.
Two, they are looking for information if they are coming to your website. If you have created an eBook with the information they are looking for it makes it easy for them because you are already in their mind.
Here’s a quick example. Very recently, about almost a year ago, I was the best man in a wedding. I knew nothing about being a best man.
One of the things that I was doing online was scouring the Internet of things that I should be doing as a best man, because I had no clue. I was going to all kinds of websites trying to piece all this information together, when I know for a fact that had there been an eBook that basically created a step by step process of what I needed to do in order to be a best man, I would have bought it.
How do I know that? Because I have bought eBooks in a similar nature, for various other topics, outlining step by step what I needed to do.
There were two reasons I bought those books. Number one, I was in need of the information they held. Number two, I didn’t have to go searching and piece information together, this website had all the information packaged together.
There is more than one reason to be creating an eBook. Another one is within your eBook you can advertise your products and services.
Just think of your products acting like a funnel, the marketing funnel. Your eBooks are used as products at the top of the funnel. As you make your way down the funnel the products increase in price.
Your eBooks are going to work as tools that will demonstrate to your costumers the value you can provide and build up trust with them so they are more willing to buy your products that are of higher price.
People buy products from people who they know, like, and trust, and who they see a lot of value from by working with them. I want you to think of an eBook as a way to demonstrate the value that you can provide to those people.
What you are doing is creating an introductory product, which will help you lead them to purchase your higher-priced products. Within your eBook you can even introduce them to those products and services which will give them that opportunity if they want to take the next step.
Your eBook becomes a platform to advertise your other services and products.
One thing you do have to remember and I want to make this clear is that you don’t want to make your eBook just one big sales pitch. Always make sure you are providing value in the eBook because it is your reputation that is on the line. Costumers or clients will be viewing that eBook to what value you can add to their business.
Writing these articles, I am doing it right now to you. Of course, I would love it if you all bought my other products and services, came to my seminar, wanted to work closer with me. In order to get to that point I know I have to gain your trust and show you that I can provide valuable information.
Providing articles is one way I like to do that. Within each one I try to cram as much information as I can so that you just can’t wait to read my next article or go purchase some of my products.
I want you to take the same philosophy and apply it to your eBooks. You’ve got to pack as much information into that eBook as possible, without it being one big sales pitch. If people see it as being a big sales pitch, they’re going to be turned off and they’re less likely to do business with you.
There are many reasons why you should be creating eBook, increasing your traffic and providing you a platfrom to introduce your other products or services are just two of them.
May ideas come to you when you need them most!
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