Use Your eBooks To Cross-Promote on Your Competitions Products
Have you ever thought about using your eBook to cross-promote it as a free bonus with your competitor’s products? This is one great reason why you should be creating eBooks.
‘What?’ I know a lot of you may be thinking that right now, but it is exactly what I mean. Look at who is selling competitive products to you and ask them if they would be interested in using your eBook to add value to their package.
You are giving them a very easy way to add value to their existing products or packages, which is something people are always interested in doing for their customers.
You may be thinking, well what is in it for you? This will allow you to cross-promote your products or services.
Think about how simple this is. Within your eBook you can talk about your own products and services, which will help you gain customers right?
Now, you don’t want to make your eBook one big sales pitch for one of your products or it is unlikely that your competition will bundle it with their own package and people won’t take you seriously.
One of the strategies that I teach people when we go through the mechanics of actually creating your very first eBook, is I talk about how to integrate cross promotion within your eBook so it doesn’t come off like a sales pitch, yet you still get the benefit of informing people of your other products or services. So I want you to constantly think on that road, too.
You want to make sure that your first and primary focus is giving quality information. Doing that is a sales tactic all on its own. People will learn to know, like and trust you on their own. Of course, it doesn’t hurt to throw a few links and information about your products though! 
This is something you need to be thinking about all the time. Ask yourself how you can give your competitors your eBook, which will hit the same target market that you work within. You will be giving their costumers valuable information, but will be generating leads yourself through the information about yourself and products within the eBook.
So next time you create an eBook, try to think of other ways you can use it. This cross-promotion strategy is just the tip of the iceberg.
Ideas will come to you when you explore the possibilities of creativity!
Cross promoting is when two or more businesses promote their products or services together. I try to find businesses that have the same target audience, but are not in direct competition with my business. Doing cross promotions with other businesses...
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