Virtual Assistant Marketing Needs Persistence
I want to give you as many Virtual Assistant marketing themes as possible while also saving you from scams and additional varieties of bad marketing which will do your business more harm than good.
There’s a simple and easy method of marketing that most marketers forget to tell you about.
It is called the Persistence Factor
This type of marketing is simple as you only do it for half to an hour once each day for a week. Everyday you do something different. Below are some examples:
* On Monday you e-mail two clients you’ve not heard from for a while asking how they’re and how their business is doing. Don’t get any deeper than that into the conversation just be pleasant and enquiring
* On Tuesday send that interesting article you cut out of a magazine to any relevant clients with a note that you hope that it is useful
* I say Wednesday for this item but Networking meetings happen on most days of the week. If you get invited go along armed with business cards. Listen to what is being stated, take any business cards offered and use the back to make notes on what was said and exactly what they do.
* On Thursday, phone, say, three clients and make sure that the work is going well or the work you did for them was satisfactory – if they state it was, ask for a testimonial. If you need more work, don’t forget to ask for it
* Friday is the day you write this all up in your diary. Keep a note of any work that results from your marketing and plan your marketing for the following week.
What you’ve done there’s – apart from the networking meeting – contacted current or prospective clients in a matter of state an hour a day. You have made them remember you and you have ’stirred the pot’.
Do this on a weekly basis – week in and week out
Look at your week’s diary and see how many people you have contacted. Now multiply that by 48 weeks of the year. The amount of marketing you’re doing is massive, yet you’re spending a few hours a week doing it. People will come to know your name and the name of your business. They will also know what you do and so your likelihood of getting work grows with every week.
Let’s go further afield
I’m not joking. I have got work by going to World wide web Forums that my clients told me about. I have learnt more about their business and got work from other consultants.
I have also joined overseas VA forums and made friends there. I spend about 10 minutes a day on forums and take their daily mails.
So back to stage one. Get out that diary or Outlook and write down your marketing task for each day next week. Make sure it is something you are going to care about. If you don’t like cold calling – don’t do it. I hate it.
The habit of doing something each day at the same time is something that many famous writers and artists have done. If you don’t make your advertising a habit you’ll not do it, there will always be something else to do.
If success and a good career as a VA is what you are looking for then be organised in your marketing and you’ll be surprised how simple virtual assistant marketing really is.
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