Writing Articles for Your Website
With a little effort and a sound, reusable structure, you can write articles to draw traffic to your website, ad copy to sell your products, and generally enhance your presence on the World wide web. With these methods, you will gain the attention of those all-important search engines and get your products and ideas seen.
There is no mystery about the basic structure for writing website articles. Each article should have a beginning, or lead, middle, or content section, and an ending, or conclusion. Not that difficult, is it?
The extra ingredient you want for website articles or ad copy that’ll draw traffic is this: targeted keywords or phrases. Don’t be frightened by the idea of writing an article structured around keywords. It is much easier than it sounds. If you’ve researched a keyword(s) you want to get traffic for in the search engines, a good rule of thumb would be this: Use your keyword(s) once in the title, once in the beginning or lead, once in each paragraph of the article content, and once in the conclusion.
If you can use this basic structure — keyword(s) rich title, lead, content, and conclusion — you’ll find it simple to write content that’ll draw search engines to your website.
Take this sure-fire structure and combine it with a bit of research on the Internet or better yet in a nearby library.
Libraries are your “secret weapon” to find material for your sure-fire article structure. Here is the “offline” advantage — if people are writing articles targeting the keywords “electronic dog fences,” for example, by researching the Internet, they’re bound to be seeing similar articles. This may not lead you to copy their content, but it certainly won’t help. If you go to a local library and find some magazines or newspaper articles about “electronic dog fences,” you’ll be ahead of the competition.
Use that research material with your keyword(s) and write something in the range of 300-500 words and you’ve your article. Don’t be frightened at the idea of writing 300-500 words. Think of it this way: One double-spaced page printed out with one-inch margins all around holds about 200-250 words. If you’ve read a few articles and taken notes, you probably have more than enough ideas and information for two double-spaced printed pages.
Using the above example “electronic dog fences,” you might try the title: “Four Ways Electronic Dog Fences Enhance Your Pet’s Life.” That isn’t the snappiest title you could find, but it does tell someone and the search engines what the article is about — while using the keywords “electronic dog fences.”
Then take the research you’ve done and come up with four major benefits for dogs and their owners related to electronic dog fences. Your lead might be something like: “Electronic dog fences not only make happy neighbors, they have the ability to make life superior for your pet, too.”
Use each of the “four ways” you mentioned in the title as a section for your article. If you want a short article, make a paragraph for each of the “four ways,” a longer article may require two or three paragraphs about each of the “four ways.”
When you reach the conclusion, you want to do two things: Try to summarize the lead or title in the conclusion by using the “electronic dog fences” keyword(s) again, and quit.
Use this sure-fire structure and you’ll find you can build successful, keyword-rich articles for your website — even if you don’t think of yourself as a writer!
Steven E enables authors to gain instant credibility with his marketing appeal. Steven E gives authors the capability to market to an audience they might not be able to reach on their own. Steven E is looking for all different types of authors right now. Becoming a ideal seller is now in reach with Steven E. Authors need not look any further than here to begin the process of becoming a best seller. Steven E wants to help propel your name as an author and to make your name known.
Writing Press Releases Made Simple
Press releases are a great way to draw extra attention to your business and create a bit of a buzz around new events and products. However, if poorly written, your press release will never be picked up by the media and your great news, even if newsworthy, won’t see the light of day. Here’s how to write a press release that will have the media begging for more.
Give It an Angle Your press release needs to have an angle built in so that it is simple for an editor to turn it into a front page story if necessary. Write your press release as if it were an article and you have a very good chance of it being picked up. Editors love it when they don’t have to work too hard.
For your press release to garner favor, it’s a good idea to turn it into a story that people will be interested in reading. For example, no one will care that you just got new carpet in your office, but what can create a newsworthy release is the fact that the new carpet is made from recycled plastic and marks the beginning of a green era for your business.
Make It Snappy A press release isn’t a college essay and it shouldn’t read like one. Write it like a magazine article. A good tip is to take a look at the publication you want to get into and write the press release to fit that style. This gives you an added advantage . . . the reporter won’t have to struggle to make your article fit into the magazine. To keep your press release interesting and fun to read, make sure you write actively. That means using active instead of passive verbs and making the action leap out to the readers.
For example, rather than say; “The new carpet was installed”, write “We lay the carpet ourselves to save money” or something similar, using an active voice. Also, you will want to keep the press release fairly short. Most editors don’t have time to be reading fifty pages on how your business is coming out with a new product.
Split It Up Using subtitles and bullet points is an excellent way to make your press release easier to read. To do this easily, write down all the information you want conveyed, in a magazine style, then go back and divide the report into sections. Label every one with a short subtitle. Extra ideas or resources can be listed with bullet points.
Using bold or italics for some important points will help them stand out as well and can be a good way to get busy editors to check out your report. They’ll be able to simply scan it and get an idea as to what your press release is about, making it easy to decide whether or not to use it.
Headlines Count The title you give your press release could mean the difference between it getting read or just tossed in the junk pile. You want a title that isn’t too long, but catches people’s attention. Again, a quick look at the publication you want to get into can be a very helpful way to figure out what they are looking for. In general, stick to active verbs and get straight to the point. A vague, wishy washy headline isn’t going to win you any points!
Short, newspaper type headlines are nearly always good. The editor may change it, but chances are, if you offer something usable your press release will get used pretty much as is.
Writing a press release is fairly simple. Make it newsworthy and interesting to read as well as nice and easy and you’ll have a very good chance of it getting featured.
9 Steps to One-of-a-kind Articles!
Steven E enables authors to gain instant credibility with his marketing appeal. Steven E gives authors the ability to market to an audience they may not be able to reach on their own. Steven E is looking for all different types of authors right now. Becoming a ideal seller is now in reach with Steven E. Authors need not look any further than here to start the process of becoming a ideal seller. Steven E wants to help propel your name as an author and to make your name known.
1) Remove your limits
Reduce your subject to a single core word and then brainstorm around it. For example, if you’re trying to write about “Study Skills”, expand your thinking to “School”. Now jot down everything that comes to mind when you consider School, and when you run out of ideas begin asking yourself open questions around the subject and noting your answers.
Examples:
What did I enjoy about school? What scared me? What did I wish I’d known from Day 1?
This will help you get back into the mindset of someone struggling with school issues of all kinds and you’ll begin to get a feel for their concerns and worries.
2) Restore your focus
Once you’ve started to understand the general feelings of your readers, allow your mind to focus back on your original topic of Study Skills. From your new perspective, what questions would you ask? What would you want to know? Is this really a “Studying” issue or is it more about Time Management or being able to work without distractions or being paralyzed by the fear of not doing well?
3) Be your audience
Write each question on a separate sheet of paper; don’t stop until you have at least ten and preferably more. Stay in the mindset of your readers until you feel you’ve asked each major question that concerns them.
4) Take a step back
Put your pile of question aside for a few hours, overnight if possible. Don’t consciously consider them; just go about your day as usual. Give your subconscious time to process them without any further prompting from you. If new questions come to mind jot them down somewhere safe and then forget about them.
5) Get out your pen and write
When you’re ready, sit down with your pages of questions and simply start to answer them. Writing your answers by hand can give you access to ideas that might be missed if you type them. Don’t edit yourself at this stage. Using Speech to Text software or a digital recorder can also be helpful in bypassing the internal editor.
Envision someone sitting in front of you asking for advice and just talk to them. Keep your tone natural and conversational and stay with the question-and-answer format.
6) Edit lightly
Trust your first instincts. Proof-read and correct any obvious errors, but don’t do any major editing until your piece has had time to “sit” for a while. Again, leaving it overnight will give you a fresh perspective the next time you look at it, but even if your deadline doesn’t allow for that it’s important to give yourself a break from it.
When you’re pushed for time, writing several articles at one sitting can create enough change of focus to make you “forget” the one you’ve just written.
7) Polish it up
Short articles are unlikely to need major editing if you’ve written them as described here. They will flow easily and naturally already and having each Q & A on a separate sheet makes it easier to select only the ones you want. Your job now is to put them in a reasonably logical sequence and make sure they’re understandable and that the reader is led smoothly from one question and answer to the next.
Top and tail it
Write a brief introductory paragraph as a “teaser” for the main article. Many article directories now put the first paragraph of each piece into RSS feeds which are picked up by other websites, so you’ll want to make sure that your two or three major keywords appear at least once in that first paragraph.
Write another short paragraph to summarize the major points of the article and provide some ideas for the reader to explore the subject further. Don’t of course forget your own resource box at the end of the article.
9) Submit it!
Around the world Steven E is known as a highly successful publisher, entrepreneur, speaker, coach, mentor, and best-selling author. The Team Publishers program, that he helped to develop, is the publisher of the Wake UpLive the Life You Love best-selling book series with over 12 million stories in print. Steven E is also featured in the motion picture Pass it On!
Article Marketing: How To Make Money
Selling articles is a type of advertising that is now universal and trendy among online businesses. Firms have been created solely to provide one-of-a-kind articles with unique content for web pages as a method for their promotion.
Article marketing has encouraged the writers by providing them to display their articles for free. Due to this, we find article directories having long lists of free articles which may be helpful to the viewers to get information they want and to the website by increasing its viewers. Some sites offer their own articles only so as to keep their content in limit.
An important feature of article marketing is SEO targeting by using specific key words. Articles will be germane to the overall content of a website but will be loaded with certain words and phrases to make web crawler programs detect them and lead those who search the terms to see the page on a results page and then to visit the site.
Some articles contain misspelled words and poorly-worded phrases to ensure uniqueness and to bring searches who misspell words to the sites. This brings traffic, but many visitors might be unlikely to stay on a page with spelling mistakes and grammatical errors. They might assume any product is as bad as the spelling.
You can make money from article marketing by generating traffic by linking to other sites, selling services and goods to people visiting your site, or being having visitors click on ads that appear on the pages with your articles. You may also be able to make money by selling articles to other people, if those articles fit the needs of potential buyers.
Some site owners get so obsessed with web traffic that they forget about quality. A visitor who doesn’t stay around long enough to click a few links won’t actually earn you any revenue. Articles that are interesting and useful will keep visitors around longer, and will keep them coming back, too. They also give you a professional image that’ll provide you with a better return over the long run. Getting quality might cost you a little more, but you will see the rewards, over time.
People with good writing skills can eventually create their own creative articles that might somehow commissioned from professional writers but most of them like to be not identified. Others utilize on the internet sites where articles may be solicited and bought. Thus, this then be placed in directories and sites but not the original author will credit on it but to the purchaser.
Article Marketing: Marketing Tool For Online Products
In todays modern day in business world, article marketing is very important and powerful tool in advertising certain product. So that this will educate a potential customer and also enhance people to engage in this kind of business. It should be short and has a sense that capture the readers interest on a certain topic, has a valuable information and should lead the customer select or use something with that topic.
A good article works on two levels: the level of the reader, and the level of the spider. The reader is engaged by the quality of the writing and content. The World wide web spider is attracted by a strategic placement of keywords. These keywords must be placed carefully, but with the right approach, they can help you rank higher in searches while avoiding red flags.
If you’re able to write one of these articles a day, you will be a great asset to your company. Adding these articles each day will make your rating on various search engines go up. You do not have to do very much work to make your business look good and gain new visitors with article marketing.
The key fact to recall when using article marketing on your web page is to use one-of-a-kind articles with every new posting. Articles or any posting which is not one-of-a-kind content does not achieve a high rating or customer loyalty. Customers don’t want copied content, they want to see new items whenever they visit.
Today, it is essential to give a new and fresh article everyday. This will help you in maintaining your old readers by keeping them eager to know what will come next and attract new readers. By gaining more readers for your articles, the possibility of selling more products increases and thus you can earn more profit.
Article marketing has become a very good marketing tool for on the web products and services. It is crucial to ensure that content is solely available from you as well as being interesting and exciting. Following these rules will be both profitable and grant you to rank highly in search engine results without working too hard.
An advertising technique, article marketing employs an engaging article to hook the reader, and provide basic information and education. The articles are succinct and swiftly pull the reader in. By providing the reader with a start, they have the ability to help the reader to locate additional information and services of interest to them. Using articles for your website is the most important thing to remember. Each time you post, you must use one-of-a-kind articles with unique content. It can be a great help to you and your business if you write at least one such article a day.
Landing pages, Flypaper or Trampoline?
Landing pages have the capability to grab and hold us like fly no-fly paper or repel us like jumping on the trampling. The question is what impact does your landing page have on the people who visit your website. As I speak to people who are just getting into SEO (search engine optimization), all they focus on our rankings in traffic. We’ve to remember that “rankings” in “traffic” or not the end but a means to the end. That end is visitors to your site that take advantage of the solutions that you offer. We have the ability to have a lot of traffic to our website but if no one is sticking around long enough to see if our solutions can solve their problems then that traffic does not mean anything.
A lot of thought must go into your landing pages, both from a search engine perspective and from a customer perspective.
Search Engine perspective:
This is covered in Search Engines 101 Paid Vs Natural Search so I am not going to go into detail here.
Customer Focused Landing Pages:
Your landing page has to do one thing, answer the questions that the searcher had in mind when he typed in his keywords. The searcher type in his search terms because he has a problem, needs a solution or is in some kind of “pain”. You have about two seconds to convince him that you understand what he’s going through and what he needs. The last thing a searcher wants to see is that you can jump higher, run faster and do it superior than the competition. He just doesn’t care (yet). Besides, most of the websites that he already visited probably said that they do that. The challenge is to show the searcher that you have the answers to his needs. How do we do that?
1. Think of as many questions as you can that might be on the mind of a visitor to that specific landing page.
2. Select one of the questions to be the title of that specific landing page. Use the other questions as sub points or topics in the outline of the page.
3. The content underneath each heading will be a description of the problem. It is very important that when you describe the problem you do it from your client’s perspective.
4. After describing two or three scenarios that your client might fall into closeout with the paragraph that describes your qualifications for dealing with the above scenarios. This is where you put in how me years of experience, the combined experience of your team or your experience in the marketplace.
5. The last thing is to have a call to action. The idea is that if your client falls into one of the scenarios described it would be natural for them to do the call for action to get help with their problem.
For example, if someone is doing a search on long-term care insurance they may only have a general idea of what you’re looking for. When they come to a landing page that has a question like “what happens to your nest egg if you suffer an illness or an injury that requires long-term care?” Then in the description of the problem they read that one year of long-term care can cost between $90,000 and $130,000 and as a result of this high costs it will either force you into bankruptcy or dependency on your kids or family to take care of you. (Not a pretty picture.) After you add your qualifications, whatever they’re, you put in your call to action. It could be something like “for a free quote and help in understanding what your options are fill out form below and one of our experts will contact you within the next 48 hours”.
So the question remains, are your landing pages flypaper or trampolines? Customer focused landing pages are worth the time and energy to produce. If you’re not sure give us a call and we’ll do a free evaluation of your site. This will help determine whether or not changes or in order.
Finding Clients In An Ocean Of Competitors
There is more business being done online than ever before. There are hundreds of thousands of new business web sites coming on every month. 70% of the US population (233 million people) are online. Over 1.2 billion people worldwide are online. The question is how do we find clients in an ocean of competitors?
Part of the answer to the above question is which number do you focus on, the number of people on line or the number of competitors? If you are focused on the number of people online, read on. If you are more focused on the number of competitors, read on.
Search engine marketing has been proven to have the lowest cost per acquisition of any other marketing medium. It is the only medium where people are actively searching for you. A successful campaign should include a web site designed around one question: “What are your clients looking for?” This is the starting point and may seem basic but it is surprising how many people have are just scratching the surface in their understanding of this.
Your clients are in need of solutions, answers or products. Do they know:
1.that you exist? 2.the unique value that you bring to the table? 3.the depth of knowledge and experience you can bring to bear in helping them solve their issues? 4.the passion that you have for meeting their needs?
SEO Management SEO (search engine optimization), is the art helping people find what they are looking for, on your site”. A well optimized website requires two elements the correct “on page” optimization so that the search engines can determine the relevancy of the information you are presenting. Yes, it is not as important as it use to be but it is still needed. Another essential piece of the puzzle is “off page optimization”. This is having web sites linking back to yours. You may think that you are important and provide a great service to mankind but if no one else does you will not get ranked well. Quality links to your web site and an on going linking strategy is absolutely vital for good rankings. SEO optimization is not a onetime deal it is an ongoing process.
PPC Management Pay-per-click is a fantastic way to drive traffic to your site from the major search engines. It can also suck your marketing budget dry in just a couple of days if not done properly. The goal of the search engines (and their strategies) is more clicks. The more people click on your ads the more money the search engines make. Their strategy is to get as many clicks as possible with in your budget and they are willing to do that all day long. Great for them bad for you.
The real goal should be more conversion with less clicks and lower cost. For lead generation sites this will mean lower cost per conversion. For e commerce sites this will result in a higher “return on ad spend”. It is easy to figure out: profit/ad spend=% and if that % is not over 101% you are losing money! The only way to do that is to track every thing from clicks to conversions; cost per click to cost per conversion; total revenue. PPC Management should be the process that is designed to make that happen.
Click Fraud Management Click Fraud is a fact of life in the online world. The search engines are getting better at detecting and crediting their online advertisers. The key is to find a Click Fraud program that can track an IP address even if the go to another search engine and click on your ads and give them a warning that they are being tracked. It is amazing how bad behavior stops if the they know they are being watched and tracked! Also, some click fraud caused by our clients who find it easier to keep clicking on our ad instead of book marking our page. This will give them a gentle reminder to do that.
Many Roads It is also important to examine as many roads to your site as possible. Find blogs where your clients hang out. Write articles and publish them on the web. There are hundreds of sites that will publish you articles for free. For a nominal fee some sites will push your article out to thousands of other sites looking for content, Isnare.com is a good example. This is great from three perspectives. One, you will get a tremendous amount of links back to your site. Secondly, this will lead to increase traffic and thirdly writing articles will help establish you as an expert in your field. There are newsletters, co-registration, affiliate marketing. The key is to research these and see what will work for you.
Hire or not to Hire outside help
“How do I know if I need help?”
You might need help if:
1.Your clients and customers are not able to find you on the search engines. 2.You do not know why your competitors are in the top ten search results and you are on page 10,001! 3.You can not keep up with the changing technologies and even the changes in the market. 3.You do not have the time to take away from what you do best, running your business!
If you do need help, do your home work.
1.Get references and call them. 2.Get specifics about how they have helped their clients. 3.Find out how many clients they have and how many your account manager will handle. 4.Get a specific action calendar. Know what they are going to do and when it will be complete. 5.Make sure they understand your products, services and goals. 6.Do not be afraid to get another company to “audit” their work.
Finally This is serious business and one can loose a lot of money and time very quickly if you do not do it correctly. The bottom line is, if your customers cannot find you, they will find someone else. If you do not have someone in house with a passion to help grow your business. Find someone who knows what is important to the search engines and will not get you banned.
Article Marketing Will Grow Your Customer Base
A new trend in the world of advertising is article marketing. Marketing of this kind uses published articles to help website owners generate new traffic. This additionally increases their search engine rating. These articles function as the primary source of marketing, seeking to bring in new customers. New customers are the sole source of profits.
There are several services available that can make the job of article marketing easier for you. Yes, you can write your own articles, but there are many writers who write unique articles for marketing services worldwide. These writers have varied points of view and life experiences which grant them to write all kinds of distinctive articles.
Successful article marketing depends on very special content. It is important to write hundreds of different articles on the same subject. This might be time consuming and it might seem difficult to come up with so many different ideas and different ways to phrase them. This is why article services are so convenient and are so important for your business.
Article marketing services are able to provide a almost endless line of articles on any topic you choose. No matter what business you are in, marketing with a service like this can help gain traffic to your site as well as search engine optimization. The more articles you use, the more keywords are on your site, and the more likely it is that a new customer will find you.
Having various contents on your site will not only gain the customers’ attention, but it will convey to the customer that you’re intelligent and know what you are talking about. Because these services can provide you with unique articles, you will have a plethora of information on your site that can engage a customer for a while and make them more prone to purchase your goods and services.
Services like these can make your job much easier. While you focus on other more important issues your customer base will grow and with it so will your revenues and profits. Article marketing is here to stay and these services really work. They can make a massive impact on your business.
As for advertising, the new wave is in article marketing. Many writers feel using a service is an easier way of doing business. These writers have the chance to write a variety of one-of-a-kind articles expressing their points of view and knowledge. Because very special content is so important in such marketing, it is vital that you make sure you can write perhaps hundreds of different articles on the same topic. No matter what business you are in, marketing with a service like this can help gain traffic to your site as well as search engine optimization.
Search Engines 101: Paid Search Vs. Natural Search
Search Engines
Search engines like Google, Yahoo and MSN are really just data bases. When you do a Google Search you’re not searching the “world wide web” you’re searching Google’s data base. There are two ways to get in to these databases. One is to submit your site to the different search engines. In about 6 to 9 weeks the search engine will index your site. They have software that comes to your site and index each page and adds it to the database. They come into your main web URL and follow the links to all the pages of your site. They capture key elements from the code on your page to the content. These are then stored in the data base. When someone puts a keyword in the search box the “algorithms” determine the ideal page or links to the best pages for your search.
The other way to get added to the search engines data base is to have the search engine software find you through a link to your site from another web site back to yours. The software, called “spiders” will periodically comeback and re crawl your site to see if you’ve updated it.
One important thing to know is that each page on your site is indexed individually and each page stands on its own. The ranking are based upon the combination of correct meta tags, relevant content to the keyword they are trying to get rankings for and link popularity. Mostly one way links back to their site from relevant sites.
As long as the search engine can index the site, clearly read the meta tags and content, the better. The huge issues come when a site is built in flash with very tiny content (search engines can’t read or index “flash” sites. Also, if the bulk of the relevant content is in PDF format this is bad because the search engines can’t read PDF. If the search engines cannot index the relevant text there will be no rankings.
You all ready know this but “sites” are not ranked, individual pages are ranked for specific terms found in the content of that page as well as link popularity, (relevant links pointing back to that specific page) for the term that you are trying to get ranked on. This is why each page has to be giving very specific attention. Paid search
Paid search is when your ad shows up at the very top of a Google search or down the right hand side of the results page. These are called “sponsored ads”. You pay for those positions. When every you click on one of those ads the owner of the ad pays the search engine. This is also called “pay-per-click”. The amount you pay is determined by several factors including what you are willing to pay each time someone clicks on your ad.
Natural Search
Natural Search is when you type in a “keyword” and a link and a description shows up on left hand side of the search result page. The only way to get on the first page is to have very relevant content on your web site and links to your site from other relevant sites. This is a long process for people in it for the long haul. There are a lot of companies that claim to be able to get you on the first page of Google. That may be true if the “search term” is very specific and no one else would ever search for it but you or they are using a “black hat” method that could get you site banned from the search engine. Bottom line: Paid Search means you pay for your position. The benefit is, if you’ve the $$, you will get instant traffic. Stop paying and the traffic goes away. Natural search is free traffic but it is built over time. The advantage is, if done right, it can provide traffic for a long time.
Search traffic (paid or natural) is the BEST traffic to have because you are being found by folks who are specifically looking for what you have. It does not get any superior than that.
Article Marketing Is A Great Way To Make Money
The process of article marketing can result in both pleasure and extra pocket cash. Ideal of all, there’s nothing difficult about the process. If you are talented enough to put two sentences together, you should think about the possibility. Soon everyone will be using the internet in a similar fashion!
One main thing that one needs to keep in mind when doing article marketing is to make sure the article hooks the reader. It is important that you publish one-of-a-kind articles that readers haven’t seen yet. Get the readers interest by publishing something very special that they’ve not yet read.
In addition it is just as important to have a good and unique content. This is crucial because not only do you want to gain the readers attention but you want to keep the readers attention. By having content that’s truly one-of-a-kind the readers will be interested and they’ll read your articles.
Interesting topics is the key to gaining interest of the readers. Timely interesting articles that excite the passion and views of the readers. Remember to keep your own views out of the articles that you publish. They should only contain facts. Get the readers mind turning and you’ll catch their interest.
Article marketing can become your new job. It is a new industry with a lot of money to be made, it is important to have interesting article. Articles that haven’t seen the internet yet, one way to lose readers it by publishing something they might have seen already.
It is very important to make sure that the articles that you publish are new and different. Also check to make sure that the subject has not been written about a lot. Readers want to see articles about unique and current topics. Don’t publish articles from years past, people want to read about new things.
This should be simple and not require too much work. You’ll not have to churn out article after article. You can get other people to write articles for you. If you can manage your company right, you can sit back and manage all the articles.
If you think you’ve the interest to pursue article marketing remember it is important to write articles that catch the reader’s interest. These should be very special articles that no one has read yet. In addition it is just as important to have a good and one-of-a-kind content. Furthermore, you must have interesting topics to write about. Engage the reader’s opinions; write about something that readers have strong opinions about. Check and double check to make sure that the articles you are publishing are new and one-of-a-kind. It is important to have interesting articles.