Advanced settings for Google Campaign management
One reason for a lot of the inefficiency that I see in a lot of Google Adwords campaigns in client after client is due to a easy lack of knowledge about the different options that are available at the campaign level in Adwords. You yourself might be aware of the basic and commonly known features, like the keyword tool. However how familiar are you with the more advanced tools and settings that Google offers?
Here’s a short list of four options in Google Adwords management that you may not be aware of, more importantly, how to use them to maximize your ROI. Each one of these options determines how your ads will be viewed and thus has a major impact of how much money you spend on clicks.
1. Manual bidding – the setting was formerly known as “set maximum limits”. This is how most Adwords accounts are set up. What this grants you to do is set the maximum out you willing to pay, per click, for any keyword in your campaign.
2. Conversion Optimizer – If you’re using the conversion tracker feature to track your opt ins and/or sales, this feature is available to you. You decide how much you are willing to pay for a conversion and then Adwords will automatically optimize the performance of your campaign to generate for you the highest return on investment.
3. Budget Optimizer – this is a nifty feature that you can use to automatically budget much you want to spend on ad words on a monthly basis. After it set up, will automatically manage your account to generate the most clicks within that budget.
4. Preferred cost bidding – this allows you to set what the average price you’ll end up paying per click. Google ad words will then adjust your bids to ensure that the average price you pay across the entire campaign is near the amount that you plug in. This doesn’t mean that all of your bids are going to be the average amount or less, it’s a true average. Half the bid amounts will exceed your average and half will be less than your average.
Remember, each keyword is different, and is worth a different amount. That stated, the ideal way to maximize profitability in most Adwords campaigns is to choose manual bidding.
As such, you want to manually control the bidding on all your major keyword groups so you can identify which keywords are making you money and which ones are costing you money. Manual bidding is the ONLY option that allows you to do this.
Using the Budget Optimizer is probably the biggest waste of money out of all the options above. It’s the “lazy way” to do Adwords and you’ll pay for this laziness through the nose. You simply select a monthly budget and let Google do the rest. That said, there’s no way to verify that Adwords is being efficient with your budget.
Conversion optimizer and preferred cost bidding have their place if you know what you need to pay to stay profitable and you don’t care whether you are maximizing profitability as long as you generate sales at the cost required.
These are four of the less commonly known about options in Google Adwords. Use them wisely to maximize profit!
Managing a Google AdWords campaign can be tricky, but there are some fundamental tips that you can use in order to increase your chances of success. The following is a breakdown of a few of the tips you can use...
Wrong Google AdWords Campaign ManagementThe majority of mistakes made in Google AdWords campaigns are of the common variety. In fact nearly all campaigns can see greater effectiveness with as little as an hours labor. With this small investment of time you can save hundreds...
Why Proper Keywords are so Important to a Google AdWords CampaignWhen you go onto the internet looking for information what is the first thing that you do? Do you go directly to the website that you are looking for, magically pulled there by your subconscious who, coincidentally, just happed to...
Are Keywords Important To A Google AdWords Campaign?So where do you begin to find information on the Internet? will the website you need just pop up just like that? How can you really find the website URL address?...
The Keys to Success With Adwords Campaign ManagementSure, anyone can create and run an AdWords advertising campaign, but do you have the tools you need to ensure that you are running a successful AdWords campaign?...