Creating Ebooks Your Customers Will Love, Part I
So you’ve finished creating ebooks and you want to launch them to the world. Only one problem…it seems a little thin. The content is great, but you wish it had more “bulk”.
Those skinny e-books with poor content leave readers unsatisfied. Unhappy customers often return those “defective” products, demanding refunds and destroying profits. Unhappy customers are never customers who return for a purchase. To succeed, your with PDF e-books must contain loads of great content, which translates to great value for your readers. Here are a few ways of adding content to your e-books.
First, add a table of contents, or TOC. Not only will this help your reader find information quickly and easily, it will also add two or three pages to the length of your e-book. A TOC is easy to add — MS Word and similar programs can create and update one automatically.
At the back of your book, include a list of valuable resources. Since you wrote the book, you are the expert (at least in the eyes of your audience). You’ve researched tons of information, but not all of it will fit in your book. Give your readers the chance to delve into a topic further – include links to web sites and blogs, as well as a list of books in print which you used to write your e-book. This is a valuable service for your readers, one that shouldn’t be left out.
By using your imagination, you can find lots of information to add to your resources, including reference material found on or in:
- Books in print;
- List of magazines on your topic
- List on videos form YouTube on your topic
- Web sites;
- List of blogs, Yahoo groups and forums on your topic
If you really want to bulk up your resource section and make it valuable to your customers, then put a short description of each resource right under the link. Tell your reader why you like that resource and what it’s best used for. People don’t just want a link, they want to know how to use that link!
Stay tuned for my next article, when I offer three great strategies to bulk up your e-book, increase customer satisfaction, and improve sales. By publishing ebooks with loads of content, you make it an irresistible value.
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