help! my google adwords quality scores are poor
For pay per click advertisers, getting high Adwords quality scores is vital. If you’re seeing your scores marked as “poor” or tagged with “Inactive for Search” by Google, then it’s time to take action. You don’t want your once jumping pay per click campaign to be stagnant.
The problems? They could be many. It could be that your ad copy isn’t relevant and engaging enough. It could be that your keywords are too broad. It could also be that your ad groups are too large. Or, one of several other issues.
There are a variety of different hoops that Google may want you to jump through in order to get back into play and lower your costs per click. The solutions, however, might not be very easy, and it might require you to roll up your sleeves and put in more man hours than you wish. But effort pays off.
At our PPC management company, the client accounts we see are nearly without exception in dire need of an overhaul. If you have been using Google for a while or even a short time you know that the pay per click marketplace has changed. It’s rare that we see an account that has successfully adapted to these changes. There are new rules to take into account.
Take a closer look at your campaigns and see if you’ve an excessive amount of keywords in each ad group. If so, it’s time for a change. Don’t stay in the same rut of having ads that are too general and/or not in sync with the keywords in the ad group.
To help your Google Quality Score, your ads will need to be dialed in correctly. Without focus your click through rates and ad groups will suffer, dragging down your entire campaign.
Another powerful way to throttle up Quality Scores is easy, but the difficulty lies in the execution — daily split testing. With consistent, daily monitoring and testing of your ppc ad copy, you’ll see your click through rates and Quality Scores rise. The key is to do this continually.
If you’re investing a good chunk of money in today’s PPC marketplace, you’ve got to protect it. Not only is it becoming more and more competitive, the Quality algorithms that the PPC engines throw at advertisers force you to refine and optimize — not once, but as an ongoing practice.
It takes work, but a healthy pay per click campaign nearly always has continual intelligent effort behind it. If you can’t afford to invest the time that’s needed, hire a professional pay per click management company. If you can and you’ve got enough knowledge, don’t delay the work. Each day you put it off, you spend more money on keywords that are leaking funds from your account. So, roll up those sleeves and get to work!
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