How to Write Good Headlines for Business
October 16, 2008
Headlines are very important in Advertising
Here, you will learn how to write headlines for your business.
First, get out some paper and a pencil and start by doing the following. Ask yourself this. “What are the primary reasons your customers desire your product or service? In other words, what is the main benefit or advantage, result or improvement or reduction or avoidance or advantage they end up receiving or getting when they use your product service or business?
You should have multiple answers to this question. When you get them, rank them by the most valuable and the most frequently desired.
How many ways can you measure or compare the effect or benefit your product or service for a customer? Write as many as you can on a sheet of paper.
Now go over each one of the key elements I shared with you and apply it by adapting it to your situation.
For example, pick out a few of the words that work wonders, and try adding them to the advantage your product or service generates. Example, how to rid yourself of stress overnight … announcing a way to get twice the productivity out of every hour you drive to work. “Amazing discovery, get the job of three people done for the cost of just one,” etc.
Take each one of these “wonder words” and write your powerful headline.
Do the same thing with the tested “key word,” ensuring you write each statement or cluster of thoughts down separately.
Don’t stop now as the fun has just begun.
An important word about your return on investment.
Great copywriters and top sales trainers spend days… sometimes weeks… laboring over the details of a headline or opening statement for an ad, letter or sales presentation.
Why?
Because, those “pros” know how much of pay-off this process produces. Don’t limit yourself to writing just a single headline. The top copywriters would write no less than 100 different approaches before they kicked out the three to five best, most powerful selections they would test out. You shouldnt settle for anything less. The more opening propositions you write, the more this mind set will become your own.
If it’s a little uncomfortable at the beginning, that’s perfectly normal. Try this method, when you are stuck, ask yourself to fill in the blank describing the incredibly powerful result your product or service produces. If you were talking to a customer about this result you’d be telling them how to what? Once you fill in the blank with your answer to the result your product or service, you have written your first good headline so keep going!
You can Download a Free copy of “100 Greatest Headlines Ever Writen” at Jay Abraham Books - www.JayAbrahamSystem.com to get a feel of how attention grabbing headlines should be written. You mayn use the headlines, change them and turn them into your own headlines.
Learn more about Jay Abraham the super consultant that charges $5000 an hour whom consulted the famous Anthony Robbins at website Jay Abraham Profit Strategies Revealed and his super income building home study system.