How Your Domain Name Attracts Customers
The quickest way to getting eyeballs on your business these days is by establishing an online presence and central to establishing a powerful online presence is choosing a domain name that will attract the right customers.
Unfortunately, many people overlook this important step. Let’s look at a few tips for getting a domain that will attract the right customers to your site.
1. Choose A Descriptive Domain
Your domain name should make it clear to your visitors what your website is about, even before they land on the site. Don’t make them guess what you’re offering.
For example, if your name happens to be Sue Brown and you own a hair salon called Sue’s Hair Salon, get a domain name like, www.sueshairsalon.com instead of www.suebrown.com. Seems pretty obvious, but you’ll be amazed at how many business owners use their personal names as domain names instead of choosing one that specifically describes their business.
Also, shorter is better because it’s easier to remember. It’s also easier for them to type, with less chance of spelling mistakes.
2. Get A Domain That Includes Your Keywords
Most websites rely on Google, Yahoo and other search engines for some (or most) of their traffic. If your business’s keywords are included in your domain, you’re more likely to rank higher in the results.
Taking the time to do some research to find your best keywords, and a domain that includes them, is important. Make sure it still meets the first criteria though – short and descriptive.
Of course, there are other SEO tactics to implement for better rankings, but getting a keyword-rich domain name is the first step towards ensuring your website will be search engine friendly. Avoid using any weird characters like apostrophes and even hyphens in your domain name as this will eventually affect rankings.
3. Must A Domain Name End With .com?
In a word, ‘No.’ You could very well use .net, .biz, .org or .info as an extension and no one would complain, except that you’ll likely regret that decision in the long run. Here’s why. Websites ending with any other extension besides a .com usually requires extra marketing efforts to establish credibility because everybody assumes a .com extension to be the standard in domain name branding.
Another reason is when emailing, customers automatically assume every company ends with a .com extension and this can be devastating to your business if your customers’ emails keep ending up in your competitors’ database.
Unless you’re intentionally targeting to brand your business as, let’s say, a nonprofit organization, in which case the .org extension is highly recommended, then sticking to the instantly recognizable .com extension is the best way to go.
Don’t rush into picking a domain name. Take the time to research your market and find keyword phrases that people actually search for. Websites such as Wordtracker.com and GoodKeywords.com can help you with this. Taking the time to plan correctly in the beginning will pay off well in the long term.
If you are doing a business, you cannot avoid having a domain name. Since the best way to be known is to advertise on the Internet, you will need a domain name by which Internet users get into your website....
Choosing a Good Domain NameDomain name is the web address of your site, which generally follows with a 'www'. We can mention an example of this which is also a well reputed domain name is www.amazon.com....
Interested to buy domain names as investmentIf you are one of the many individuals who have wondered about the future of domain names, and how it might be a viable investment opportunity, you will be surprised as to the amount of potential this area of investment...
3 Reasons To Buy An Existing Domain NameWhen the time comes to set up your own internet business one of your first thoughts is to buy a domain name to establish a web site for your new business. You may spend a lot of time dreaming up...
There Is Money To Be Made From Dead Domain NamesEach day website owners are allowing domain names they have purchased to expire completely by accident. Yet a well informed investor who is aggressive enough can snap up these domain names and capture a large amount of existing website traffic...