Got 20 Minutes? How You Call Sell Books Online Fast
Too frequently book promotion is seen as the grueling steps we must take in order to please our publisher, agent, or even just our spouse, who has helped us invest money into a self-published book. Book marketing services aren’t always necessary, however. There are dozens of things you can do in twenty minutes or less. Added up together, these small tasks will soon round out your book marketing efforts and create a sizeable change in sales.
[1] Did you know your autograph is desired? Go to the Autographed by Author web site at www.autographedbyauthor.com! You just sign up for $29.95 ($19.95 for each additional book) and then this web site will send their visitors to your own web site to buy an autographed book directly from you. Autographed by Author has a great page rank in search engines so it will likely bring you additional customers. Many people don’t comprehend how to sell books on the internet in one-of-a-kind ways. This is a great way to start.
[2] Update your Amazon.com information, especially the tags for your book so you aren’t Amazon’s thousands of authors asking, “How and where can I sell my books?” Go to your book’s Amazon page and scroll down to “Tags customers associate with this product.” Then add any tags you can think of that people would be putting into the search engines to find solutions to their problems. Remember, people usually search by their problems, not by the answers you provide. For example, instead of searching for “marriage” “relationship expert” they might be searching for “how to avoid divorce” or “spouse cheats.” Soon you’ll be an expert at how to sell books on Amazon.
[3] Do a reverse “pen stealing.” Always carry a stash of pens in your purse, briefcase and vehicle with your books information and web site. When you go into stores, pull one your own pen to sign the credit card slip and then casually leave it behind. Join a book marketing network to help you think of more out-of-the-box book marketing ideas.
[4] Sign up for Google Alerts at www.google.com/alerts on any topics you should be kept up to date on. Particularly, be sure to take note of sites that are blogging about your topic and then go and comment on their postings, while introducing yourself. If you write articles on the subject they post on, let them know where they can get your articles and that they’re welcome to reprint them. This is a great way to sell books on the web.
[5] Do you have a brilliant quote in your book that you hope people will be highlighting? Every book should have a few nuggets! Send your quotes to quotation databases. Just Google the words “submit quote” or “submit quotation” to find some web sites or you can also submit them at About.com’s web site at http://quotations.about.com/library/bl/blform-Quote-Suggest.htm .
[6] What books are being talked about on National Public Radio and other syndicated book related radio shows? Visit http://www.npr.org/programs/ to listen to NPR shows. See this daily listing of books that have been featured on NPR at http://www.npr.org/books/index.html. See http://news.bookweb.org/mediaguide/673.html to see what authors have future events scheduled on NPR. Study what NPR states about pitching their show here: http://www.npr.org/about/pitch .
[7] Give your readers a call! It’s simple to send out a voice broadcast to people for just $.12 per call. VoiceShot Outbound http://www.voiceshot.com offers you to the first 200 calls delivered for free. This is a fabulous way to personalize your relationship with the people on your mailing list and it’s even less pricey than mailing a postcard. Has your favorite author ever given you a call? I haven’t, but it would definitely catch my interest!
When book marketing ideas come to you that you don’t have time to pursue, write down your idea or bookmark the web site, and consider organizing the ideas by the approximate amount of time it may take to accomplish the talk. Then, when you have just a few minutes of free time start working through your list and soon your promotional efforts will sell your books!
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