Helpful Copywriting Guidelines
This article will directly reference Dan Kennedy’s book The Ultimate Sales Letter to discuss a few ways to maximize your sales letters. Dan Kennedy is one of the foremost copywriters on the market and his books come highly recommended.
Copywriters use their own writing to develop sales leads. Developing a sales letter can help you generate leads more consistently. If you create a successful sales letter, and learn the rough ratio between letters sent and business received, then you can control your workload. This way you can send out more letters when you have more time to work or send out fewer letters to slow things down when life gets busier.
If you have a lot of telemarketers as clients or you would like to start developing telemarketers as potential clients, then you may want to develop a sales letter. Due to new laws and a high amount of turnover, telemarketing has become much more expensive and more inconsistent. Developing a sales letter to send to qualified prospects can make telemarketing more effective and possibly reduce turnover. Quantifying savings and training employees in better sales will attract new telemarketing clients because they will see that you are successful despite their business’ struggles.
Another great area to discover new business is through doctors and dentists. Doctors and dentist are quite often looking for new clients and a well-made sales letter can help increase their referrals.
These were just a few methods outlined in Dan Kennedy’s book. If you’re just starting out in copywriting, or even if you’re a seasoned profession, this article, and Dan Kennedy’s books, can help you discover new business sources. Hopefully this article will help you maximize your sales letter and make you a more successful copywriter.
This article will examine how to gain more clients and improve your copywriting skills....
Freelance Copywriting: What Services Can You Offer?Copywriters are in huge demand. As a freelance copywriter, you'll need to decide what kind of copywriting services you can offer your clients....
How To Make Money With Just One Web PageThe most profitable and effective web pages on the internet are the ones that have one page and sell only one product....
Growing your Copywriting AbilitiesCopywriting is a great field to get into and this article will examine a few ways to improve the quality of your copy....
Copywriting Rates and WagesThis article will discuss the average salary for an employed or freelancing copywriter....