One word that should be stressed in every business writing course
A single word can make the difference between success or failure of your writing – yet it flies so low under the radar you may miss how powerful it is.
Most business writing is aimed at persuading someone to do something.
All letters to employers suppliers and customers are normally aimed at persuading the reader to act.
If you want them to do what you say, then you have to grab their attention over all of the other mail
So you need a headline that makes them want to read your message! – and for that curiosity is helpful
So now to a very powerful word ? the word is THIS or THESE.
One famous headline which successfully launched a course was “do you make these mistakes in english”
The word THESE makes you curious to know which mistakes! – and makes you want to read on
This headline can be used as the basis for almost any situation
Do you make these mistakes in copywriting?
Are you using this little known method for growing leeks?
This is the true secret of copywriting
So how about this or these in your headline
Few people realise until they go on business writing courses ? how much is known about persuasion in print ? and which words can make a massive difference
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