Reducing Refunds on Information Products (Ebooks Part II)
Lately, we’ve talked about ways to write a superior PDF ebook. PDF e-books can be bulked up with a list of resources and a table of contents, which increases customer satisfaction. Now that you’ve added those, let’s look at other ways to make your readers happy, which increases sales and prevents returns and refunds.
Make sure that all your text is 12-point – Times New Roman is a good choice for long blocks of text. Pictures and graphics should be enlarged so they have the ability to be easily read. Adding comics and other graphics will make your ebook more visually appealing. All these steps add bulk to your ebook, while increasing its value to your readers.
Include “Johnson boxes” to enclose important points in boxes that are separate from the rest of the text. By including one each two or three pages, you help your customers comprehend which information is most important – that adds weight to your document.
Next, tell the reader about your other products. This is one of the greatest reasons to publish an ebook – to lead readers to your other products. So put a list of your other products in the back with clickable links. Make sure to include 3D cover shots which will increase the size of your ebook and cause more sales at the same time. It’s very easy to create a 3D version of your cover…or you can have someone else do it.
Include cheat sheets and checklists for your customers – they really love it! If your topic has more than two or three steps, think about a checklist. It’s a great way to convey information, especially on technical topics (using a digital camera; interview tips; great tips for buying a new home). Cheat sheets and checklists make this information simple to follow, increasing value for your readers.
You can even provide sample forms, contracts, spread sheets, etc. for your customers. Why make them re-invent the wheel? Consider this when writing a ebook.
So these are just a few ways you can provide outstanding value while beefing up your ebook. You will have fewer refunds because of satisfied customers and you can even charge more for your ebook. It’s all about value!
In the last article, I showed you how to increase the value of your PDF ebook by adding valuable elements like a table of contents and list of resources. Today, we'll take your PDF e-books to the next level, adding...
Use Your eBooks To Cross-Promote on Your Competitions ProductsHave you ever thought about using your eBook to cross-promote it as a free bonus with your competitor's products? This is one great reason why you should be creating eBooks....
Amazing Tips For Creating Profitable Information Products! Part 2In Part 1, I told you why you should create informational products, and why those electronic products are better than traditional print books from a bookstore. This is an extraordinary way to make money online. In this article, I'll share...
Creating Ebooks Your Customers Will Love, Part ISo you've finished creating ebooks and you want to launch them to the world. Only one problem...it seems a little thin. The content is great, but you wish it had more "bulk"....
Traffic and Lead Generation Can Happen By Creating eBooksThere is some talk online that you can't make any money with eBooks and they are no longer worth creating. I would beg to differ with these people and I will give you a few reasons why eBooks should be...